About

We're Digital Experiments.

A game UX studio that embeds senior designers inside game teams — within days, not months. Twenty years of shipped UX across Valorant, World of Warcraft, Monopoly Go, and more, from sprint-level execution to senior strategic vision.

Your players decide in the first five minutes.

We put players at the core of everything we do. Start with the problem you're trying to solve, address that first — then layer in the delight that turns players into evangelists. No tutorial walls, no menu mazes, no inventory screen as the final boss.

Design services

Full capabilities

[01]

Embedded UX & UI

Your senior hands this sprint — embedded in your team, working Figma files in days.

  • Prototyping
  • Wireframing / Greyboxing
  • UX Design
  • UI Design
  • UI Animation
  • UI Implementation

[02]

UX Strategy

Senior thinking that sets direction before a single screen is drawn.

  • Game Brand Design
  • UI Art Direction
  • Vision Clarification
  • Vision & Slide Deck Design
  • Product / Market Fit
  • Persona Development
  • Design Systems

[03]

Team Workshops & Training

We level up the team you already have — and leave it stronger than we found it.

  • Lean UX Training
  • Maturing UX Practices
  • Team Health & Collaboration
  • Design Workshops
  • Process Design
  • Service Design

[04]

UI/UX Audits

A senior teardown of your existing game — what's hurting players, why, and what to fix first.

  • Heuristic Evaluation
  • FTUE / Onboarding Review
  • Usability Review
  • Readability & Accessibility
  • Competitive Benchmarking
  • Prioritized Recommendations

Other capabilities

Beyond the screen

Design Visualization

We create the infographics and explainer visualizations that get a whole studio aligned — complex game loops and player progression, made legible for developers and stakeholders alike.

Data-Driven Research

We dig into player data to show you who your core audience really is, where your game is strong, and where it's losing players — turned into artifacts your team can act on.

Workshops & Retrospectives

Ideation workshops and structured retrospectives that surface the real issues — from what the team says in standup to what nobody has said out loud yet.

Process Evaluation

We interview stakeholders and whole teams to find where your production process loses time — then design a fix your team will actually use.

Prioritization Exercises

Working sessions that get teams agreeing on cost, value, and what to learn first when priorities compete — so the roadmap is a decision, not a debate.

Service Blueprints

One map of the whole player experience — back end, front end, and player decisions visualized together, so you change the experience deliberately instead of by accident.

UX Curriculum

A full curriculum on lean and agile UX practice, team structure, and minimizing product risk — taught as hands-on workshops by people who've shipped the work.