[01]
Embedded UX & UI
Senior hands this sprint. In your team within days, in your Figma files the same week.
- Prototyping
- Wireframing / Greyboxing
- UX Design
- UI Design
- UI Animation
- UI Implementation
About
We're Digital Experiments.
A senior UX and growth studio for game studios and consumer brands, embedded in your team within days, not months. Twenty-five years of shipped UX on Valorant, World of Warcraft, and Monopoly Go, and of building and growing consumer products like REALTOR.com, Homebuilder.com, Hollywood Stock Exchange, and the Weider magazine sites. Product, market, launch: same team.
Your players decide in the first five minutes.
We put players at the core of everything we do. Start with the problem you're trying to solve, address that first — then layer in the delight that turns players into evangelists. No tutorial walls, no menu mazes, no inventory screen as the final boss.
Services
Full capabilities
Product & UX on one side, growth & GTM on the other. See how they fit together →
[02]
UX Strategy
Senior thinking that sets direction before a single screen is drawn.
- Vision Clarification
- UI Art Direction
- Product / Market Fit
- Persona Development
- Design Systems
- Vision & Slide Deck Design
[03]
UI/UX Audits
A senior teardown of what's hurting players and customers, why it hurts, and what to fix first.
- Heuristic Evaluation
- FTUE / Onboarding Review
- Usability Review
- Readability & Accessibility
- Competitive Benchmarking
- Prioritized Recommendations
[04]
Team Workshops & Training
We level up the team you already have, and leave it stronger than we found it.
- Lean UX Training
- Design Workshops
- Team Health & Collaboration
- Process Design
- Service Design
- Maturing UX Practices
[05]
Market Analysis
Deep market research before the first pixel: who's buying, who you're up against, and where the open lane is.
- Competitive Landscape
- Audience & Persona Research
- Market Sizing
- Positioning Gaps
- Pricing & Monetization Benchmarks
- Player & Customer Data Analysis
[06]
GTM Strategy
Positioning, messaging, channels, and a launch plan your whole team can run.
- Positioning & Messaging
- Launch Planning
- Channel Strategy
- Pricing & Packaging
- Organic & Social Growth Loops
- Launch Metrics & KPIs
[07]
Branding & Marketing
A brand worth remembering, and the campaigns, content, and creative that earn the click, the install, or the cart.
- Brand Identity & Naming
- Brand & Creative Direction
- Campaign Planning
- Content & Social
- Email & Lifecycle
- Store Page & Landing Page Optimization
- A/B Testing
[08]
Websites & Ecommerce
Fast, art-directed sites and stores built to convert, not just to look the part.
- Website Design & Build
- Ecommerce Storefronts
- Checkout & Conversion UX
- Merch & Direct-to-Fan Stores
- Analytics & Tracking
- CMS & Handoff
Other capabilities
Beyond the screen
Design Visualization
We create the infographics and explainer visualizations that get a whole studio aligned — complex game loops and player progression, made legible for developers and stakeholders alike.
Data-Driven Research
We dig into player data to show you who your core audience really is, where your game is strong, and where it's losing players — turned into artifacts your team can act on.
Workshops & Retrospectives
Ideation workshops and structured retrospectives that surface the real issues — from what the team says in standup to what nobody has said out loud yet.
Process Evaluation
We interview stakeholders and whole teams to find where your production process loses time — then design a fix your team will actually use.
Prioritization Exercises
Working sessions that get teams agreeing on cost, value, and what to learn first when priorities compete — so the roadmap is a decision, not a debate.
Service Blueprints
One map of the whole player experience — back end, front end, and player decisions visualized together, so you change the experience deliberately instead of by accident.
UX Curriculum
A full curriculum on lean and agile UX practice, team structure, and minimizing product risk — taught as hands-on workshops by people who've shipped the work.