Branding, GTM, & experience design
Great UX nobody finds is a tree falling in an empty forest. We take game studios and consumer brands from market map to launch day: product UX, branding, go-to-market strategy, marketing, and the websites and stores that close the sale. Same senior team, every stage.
Market analysis and audience research. Who buys, who competes, where the gap is.
Positioning, messaging, and a GTM plan with metrics attached.
Product UX, the website, and the store, designed as one experience.
Campaigns, creative, and A/B tests that turn attention into revenue.
Enter at any stage. Most clients start with an audit or a market map.
Track A — Product & UX
Senior UX and UI embedded in your team: the screens, flows, and systems that decide whether players and customers stay.
[01]
Senior hands this sprint. In your team within days, in your Figma files the same week.
When The ship date isn't moving and your UX bandwidth is gone.
[02]
Senior thinking that sets direction before a single screen is drawn.
When The team is building fast, just not in the same direction.
[03]
A senior teardown of what's hurting players and customers, why it hurts, and what to fix first.
When Reviews or funnels say something's broken, and nobody agrees on what.
[04]
We level up the team you already have, and leave it stronger than we found it.
When You want a better UX practice in-house, not a permanent dependency.
Track B — Brand & GTM
Market analysis, branding, go-to-market strategy, marketing, and the websites and stores that turn attention into revenue.
[05]
Deep market research before the first pixel: who's buying, who you're up against, and where the open lane is.
When You're about to bet a launch on a market you haven't mapped.
[06]
Positioning, messaging, channels, and a launch plan your whole team can run.
When The product is close. The plan for selling it isn't.
[07]
A brand worth remembering, and the campaigns, content, and creative that earn the click, the install, or the cart.
When You have a great product, a forgettable brand, and a quiet launch.
[08]
Fast, art-directed sites and stores built to convert, not just to look the part.
When Your website undersells the product, or your store leaks carts.
Receipts
In-house at Scopely
Irena led GTM clarification around an aligned player-persona strategy, then drove gameplay changes that built an organic UA loop through social design.
Founder credit
Before games, Irena built two of the web's biggest home-search destinations and pioneered A/B testing and data-driven design along the way.
Founder credit
Irena ran the websites for Weider's magazine brands, including Muscle & Fitness and Fit Pregnancy. That meant audience growth, content, and ad revenue on a publishing schedule.
Founder credit
Irena built the fantasy market for movie fans, an early proof that a consumer product grows faster when it plays like a game.
