Irena Pereira
Founder & Design Director
Irena brings 25 years of building products and getting them to market. She built REALTOR.com®, Homebuilder.com, and Hollywood Stock Exchange, ran the websites for Weider Publications' magazine brands including Muscle & Fitness and Fit Pregnancy, and shipped UX on World of Warcraft and Monopoly Go. She pioneered A/B testing and data-driven design methods that are now industry standard. Today she partners with game studios and consumer brands on everything from product UX to GTM strategy, marketing, and ecommerce.